Ciena

Baltimore, MD
2006 - Present
Manager of Web Marketing

• Lead Ciena’s online marketing and analytics strategy.
• Manage Web Marketing departmental budget.
• Redesigned Ciena.com to incorporate “Web 2.0″ features and technology.
• Developed Ciena’s first strategic search engine optimization (SEO) plan.
• Colloborate with product marketing and corporate messaging personnel to develop content for Ciena.com.
• Develop strategy for online lead generation through search engine marketing (SEM) and search engine optimization (SEO) efforts.
• Manage outside agency providing web development and design services.
• Continously monitor and improve performance of Ciena.com using Omniture SiteCatalyst