Belo Corporation (Interactive Media)
May 19th, 2007 by Cory
Dallas, Texas
2004 - 2006
Interactive Audience Analyst
Responsible for understanding the online audiences and competitive environment of Belo’s Web properties. Oversaw the monthly preparation and distribution of Key Performance Indicator (KPI) reports. Conducted in-depth research of online trends, visitation, traffic, audience behavior, and competitive standing, as well as evaluating relevant research resources, conducting audience surveys, and developing statistical models to predict Web site traffic and identify key marketing opportunities.
Developed an analytics consulting program to help local operating companies uncover opportunities for making their Web site a more compelling online destination for news, information, and entertainment
Managed the implementation of a new Web analytics system (Omniture SiteCatalyst) on Belo sites and evangelized its use
Develop report cards of site traffic, market share, audience value and loyalty, and promotional effectiveness
Supervised audience research coordinator in monthly reporting process and custom research projects
Developed prediction models for Web site audience growth
Managed relationship with comScore Media Metrix, Forrester Research, Jupiter Research, and other vendors for syndicated and customized research
Managed relationship with comScore Media Metrix, Forrester Research, Jupiter Research, and other vendors for syndicated and customized research
Posted in Professional Experience
(comments are closed).