Cory Reed

Publications

Cory — Fri, 18 Jan 2008 04:12:22 +0000

Omniture Case Study on Belo Interactive Media

Memberships & Associations

Cory — Fri, 18 Jan 2008 04:09:53 +0000

Web Analytics Association
Omniture Client Advisory Board (CAB) for Discover

Professional Profile

Cory — Sun, 20 May 2007 05:01:17 +0000

Dedicated and results-oriented web marketing and analytics professional with more than nine years of experience including consulting, research & analysis, marketing, project management, systems implementation and entrepreneurship. Adept at performing market analyses and identifying audience behaviors and motivations. Success facilitated through technical expertise, well-developed written and oral communication skills, and education in human behavior and business strategy.

Core Competencies

Cory — Sun, 20 May 2007 04:59:23 +0000

Online Marketing Management
Web Analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Email Marketing
Marketing Research & Analysis
Statistics and Forecasting
Database Design & Reporting
Project Management
System Implementation
Vendor Management
Presentations/Oral & Written Communication

Technical Proficiencies

Cory — Sun, 20 May 2007 04:55:45 +0000

Omniture SiteCatalyst
Omniture Discover 2.5
Red Dot Content Management
Google Adwords
Google Analytics
Vtrenz
Tacoda
Salesforce.com
SQL/MySQL
Dreamweaver (HTML)
JavaScript
MS Office/Access/Project

Ciena

Cory — Sun, 20 May 2007 04:50:19 +0000

Baltimore, MD
2006 - Present
Manager of Web Marketing

Lead Ciena’s online marketing and analytics strategy.
Manage Web Marketing departmental budget.
Redesigned Ciena.com to incorporate “Web 2.0″ features and technology.
Developed Ciena’s first strategic search engine optimization (SEO) plan.
Colloborate with product marketing and corporate messaging personnel to develop content for Ciena.com.
Develop strategy for online lead generation through search engine marketing (SEM) and search engine optimization (SEO) efforts.
Manage outside agency providing web development and design services.
Continously monitor and improve performance of Ciena.com using Omniture SiteCatalyst

Belo Corporation (Interactive Media)

Cory — Sun, 20 May 2007 04:36:29 +0000

Dallas, Texas
2004 - 2006
Interactive Audience Analyst

Responsible for understanding the online audiences and competitive environment of Belo’s Web properties. Oversaw the monthly preparation and distribution of Key Performance Indicator (KPI) reports. Conducted in-depth research of online trends, visitation, traffic, audience behavior, and competitive standing, as well as evaluating relevant research resources, conducting audience surveys, and developing statistical models to predict Web site traffic and identify key marketing opportunities.

Developed an analytics consulting program to help local operating companies uncover opportunities for making their Web site a more compelling online destination for news, information, and entertainment

Managed the implementation of a new Web analytics system (Omniture SiteCatalyst) on Belo sites and evangelized its use

Develop report cards of site traffic, market share, audience value and loyalty, and promotional effectiveness

Supervised audience research coordinator in monthly reporting process and custom research projects

Developed prediction models for Web site audience growth

Managed relationship with comScore Media Metrix, Forrester Research, Jupiter Research, and other vendors for syndicated and customized research

Electronic Data Systems (EDS)

Cory — Sun, 20 May 2007 04:27:46 +0000

Plano, Texas
1998-2004
Procurement Analyst (Business Systems Analyst)

Supported global purchasing operations through database development, design and maintenance, as well as Web site and transaction system management. Analyzed supply base and corporate spending for policy compliance and automation opportunities.

Managed the EDS Online Mall, a portal to extranet sites developed by approved suppliers for secure, Web-based transactions

Consulted with suppliers on internal marketing strategy, content, requirements, and design of eProcurement web sites

Managed the transition from legacy and paper-based procurement transaction systems to automated, Web-based solutions

Developed, maintained, and implemented compliance, spend, and cost savings reporting databases

Analyzed monthly spend data and distributed results to management in web-based reports

Developed presentation materials for management and led training sessions for new internal systems

Led system support team, managed technical resources and project priorities

Represented organization on regional and system change control boards

Gathered system change requirements from customer base, communicated customer needs to technical staff, and developed implementation plans

Page One South Plains Web Design

Cory — Sun, 20 May 2007 04:25:19 +0000

Lubbock, Texas
1997-2001
Owner/Freelance Designer

Founded a firm dedicated to serving the web development needs of small business and individuals in Texas.

Developed pricing and marketing strategy
Consulted and advised clients on internet needs
Negotiated web design and hosting contracts with clients
Designed layout and wrote HTML code for client web sites

EDUCATION

Cory — Sun, 20 May 2007 04:17:18 +0000

Master of Business Administration (MBA) – University of Texas at Arlington (2004)
Bachelor of Arts in Psychology (BA) – Texas Tech University (2000)