http://coryreed.com A Web Marketing and Analytics Professional Tue, 25 Nov 2008 17:14:58 +0000 http://backend.userland.com/rss092 en Omniture Case Study on Belo Interactive Media http://coryreed.com/?p=12 Web Analytics Association Omniture Client Advisory Board (CAB) for Discover http://coryreed.com/?p=11 Dedicated and results-oriented web marketing and analytics professional with more than nine years of experience including consulting, research & analysis, marketing, project management, systems implementation and entrepreneurship. Adept at performing market analyses and identifying audience behaviors and motivations. Success facilitated through technical expertise, well-developed written and oral communication ... http://coryreed.com/?p=10 Online Marketing Management Web Analytics Search Engine Marketing (SEM) Search Engine Optimization (SEO) Email Marketing Marketing Research & Analysis Statistics and Forecasting Database Design & Reporting Project Management System Implementation Vendor Management Presentations/Oral & Written Communication http://coryreed.com/?p=9 Omniture SiteCatalyst Omniture Discover 2.5 Red Dot Content Management Google Adwords Google Analytics Vtrenz Tacoda Salesforce.com SQL/MySQL Dreamweaver (HTML) JavaScript MS Office/Access/Project http://coryreed.com/?p=8 Baltimore, MD 2006 - Present Manager of Web Marketing Lead Ciena's online marketing and analytics strategy. Manage Web Marketing departmental budget. Redesigned Ciena.com to incorporate "Web 2.0" features and technology. Developed Ciena's first strategic search engine optimization (SEO) plan. Colloborate with product marketing and corporate messaging personnel to develop content for Ciena.com. Develop strategy for online lead generation ... http://coryreed.com/?p=7 Dallas, Texas 2004 - 2006 Interactive Audience Analyst Responsible for understanding the online audiences and competitive environment of Belo’s Web properties. Oversaw the monthly preparation and distribution of Key Performance Indicator (KPI) reports. Conducted in-depth research of online trends, visitation, traffic, audience behavior, and competitive standing, as well as evaluating relevant ... http://coryreed.com/?p=6 Plano, Texas 1998-2004 Procurement Analyst (Business Systems Analyst) Supported global purchasing operations through database development, design and maintenance, as well as Web site and transaction system management. Analyzed supply base and corporate spending for policy compliance and automation opportunities. Managed the EDS Online Mall, a portal to extranet sites developed by approved suppliers ... http://coryreed.com/?p=5 Lubbock, Texas 1997-2001 Owner/Freelance Designer Founded a firm dedicated to serving the web development needs of small business and individuals in Texas. Developed pricing and marketing strategy Consulted and advised clients on internet needs Negotiated web design and hosting contracts with clients Designed layout and wrote HTML code for client web sites http://coryreed.com/?p=4 Master of Business Administration (MBA) – University of Texas at Arlington (2004) Bachelor of Arts in Psychology (BA) – Texas Tech University (2000) http://coryreed.com/?p=3